High ranking on Google and other such search engine listings is basically based on the quantity of sites that links to your page. Because of this factor, the SE conscious web master is eternally engaged in a quest for links. In the following paragraphs I shall reveal a few of the does and don’ts, and perhaps even some suggestions and tricks that will help you along your quest for quality backlinks.
Links exchanges can be extremely productive, but here are a few points to consider. Setup a separate page that you will put your reciprocal links, however, usually do not name this site links.html or links.htm, consider it associates.html. This may cause other webmasters more interested in possessing a link on your own page, and it also seems a lot more professional to possess ‘associates’ rather than; ‘random people I chose to exchange links with to get/keep a high SE ranking’.
Furthermore, when first beginning on the pursuit of links, often be the main one to help make the very first move, by putting a connect to someone’s page in anticipation of these reciprocating. You can always remove it should they don’t, and chances are it will encourage them to give a link to your site. Usually do not be afraid to approach the ‘Big Boys’, perform a search in Google to your keyword, and make contact with the people that rank highest. This will make perfect sense, but some people just do not bother contacting the webmasters towards the top – thinking they might never consent to exchange links together. But remember; they also need to maintain their high position and having new links is the best way to do this. Moreover, exchanging links rich in ranking sites is way more productive, Google is in the end based upon weighted voting.
To get the most from the links for you, submit the pages that link to your web site to the search engines, this can ensure that their ‘votes’ are counted, and in case you let people know that you will be submitting their pages at no cost, simply because they connected to you, then individuals are far more likely to connect to you in the future. The best way to get loads of links from a high ranking site to your own is thru forums. Becoming very active on popular forums is a wonderful way to increase online search engine ranking.
One other good tip is always to submit the web pages from the forum which have your link on, to the major search engines. Now people are going to be sitting there reading this and thinking, ‘there is no reason to do that, Google crawls every link over a page and they can eventually arrive at the link to your site’. However, EVENTUALLY, is key word (if you pardon the pun), submitting right to search engines like google is likely to make the procedure quicker. Also, there is evidence to claim that pages submitted right to search engines like google and connected to in other pages gain higher ranking.
Furthermore, Google fails to penalise more than submission, so where’s the damage? Always make sure that you exchange links with sites highly relevant to yours, although not too relevant, the very last thing you wish to do is advertise your competition. For example, if you run a web design company, exchange links with web design resource sites, SEOs, graphic designers, however, not other web design companies – unless you have formed a good relationship using that company and work collaboratively on projects or operate in different markets.
In The Year 2011/2012, right after the release of Penguin and Panda, this method no more worked. Instead, Google’s algorithm updates enabled these to accurately access the anchor-text profile (percentile value of each linked phrase) as well as the link velocity (the timeframe to which these links were added) of each and every page on a website, identifying the website’s that were exploiting these unnatural, black-hat techniques. The algorithm updates not merely found these pages but penalised the website’s making use of them.
Google have since released several algorithm updates and new algorithms such as Hummingbird. The lesson to become learnt is that to be able to gain valuable backlinks, that help improve your rankings, they must be gained from reputable sources. Without over-optimising, the anchor texts used (keep keyword anchor text to under 4%) or perhaps the amount added as time passes.
I make an effort to keep this in mind when thinking of backlink velocity, the number of visitors is definitely the page getting? (This are available in Google Analytics) The reason for this can be, that it will be highly unlikely which a website gaining 100 views monthly would acquire 200 backlinks monthly, naturally. Unnatural signs of backlinks can certainly trigger a computerized penalty, making this something to keep in mind.
Today, search engines like google are placing more increased exposure of incoming links to your website when evaluating rank. The reason being is that they are hard to acquire from trusted sources (a “by the book” website like the Dmoz directory) and it is a sensible way to partially eliminate the population group who abuse the “on the page” factors of optimisation (page spamming). How is this so? Well, if you have somebody who is abusing the “on the page” factors and they also do not have trusted links with their page (they will likely not get any whatsoever as a result of spam) there is absolutely no way of those obtaining a good listing. However, individuals have resolved ways in getting a gcgwey number of links, through link farms as well as other tactics, regardless of the quality of the website. As search engines like google know about this, it brings us to the main topic of how one link can be much better than ten.
Obtaining one link from a trusted source can be quite difficult within the sense they do not issue links to simply about anyone. For those who have a great website with relevant information, then you will get them. It is for this reason one link coming from a trusted source can better a multiple of links off their websites. As being a trusted source website is “trusted” by search engine listings, it will also trust the websites it links to. For those who have ten links from the close friends, it will help you in some sense, but no where near around the main one link coming from a source like Dmoz, unless one of your friends includes a very reputable website amongst search engines like google.