Keyword analysis must be one of the most important aspects of SEO. It does not matter how strong your link-building is or if your on-page optimization is ideal, if your SEO efforts are not targeting a keyword with the right volume and low enough competition, you will only get a small part of the traffic you could be getting.
To find keywords to target, you might be essentially after keywords who have good search volume, comparatively low competition and will monetize well. In this post, I want to take a look at the best way to develop confidence which a given keyword features a good search volume.
As much reader are probably aware, there are a number of keyword tools on the web that can help give a sign of the keywords volume. Such as the Google AdWords keyword tool, word tracker and Google Insights for Search to name a few. The main thing to comprehend the following is that none of those keyword tools provide completely accurate numbers for volume, you will find, that also includes the Google tools as wells. Personally, to aid enhance the chance that the keyword you are targeting includes a good volume, I like to look at the data from many of these mentioned tools and in case a keyword is showing strong volume across many of these tools, it is really an indication the volume should be good. Another habit I adopt in market and keyword research is to always glance at the search volume for the exact match keyword. This ought to indicate the quantity of the keyword typed in exactly as is, rather than as part of a bigger keyword phrase (phrase match) or perhaps keyword which has your words within it (broad match).
If you are going to spend significant some time and/or funds in a search engine optimization effort for a keyword, another method to get an improved notion of a keywords search volume would be to manage a quick AdWords campaign. This is when you will bid in AdWords on the keyword you are looking at so that your ad is displayed within the search engine rankings for that keyword. The campaign should invest in a precise match in the keyword you are considering to assist give an effect of the exact match search volume. After running an AdWords campaign, you will notice a bid from the impressions presented to your ad. In the event you setup your campaign correctly, these impressions can be used to provide a good estimate of a keywords search volume.
There is no need to have a site set up for this particular but may simply run a campaign that links to a different site. Ensure you request that impressions are served at the earliest opportunity (instead of spaced with the day in accordance with budget) so you bid enough that the ad is usually shown. Additionally use the search network only. AdWords will then report on the impressions for your keyword, which will give another indication of search volume.
You sometimes see individuals who claim the search volume numbers within the Google AdWords keyword tool are always correct when it comes to search volume on Google, however, once you have adopted the whole process of running AdWords campaigns helzdf verify search volumes enough times, you will notice that there are indeed inaccuracies in the search numbers using this tool.
You should remember that evaluating search volume is just one element of the evaluation of a keyword. Other important factors include the competition in the keyword as well as its profitability. These steps outlined here should however give a good evaluation of whether a keyword includes a good search volume.